PetrolPal is a rewards program where members can earn points for every dollar spent on partnering brands.
Industry
Rewards Program
Published
2024
Skills Utilised
Logo Design
Brief
PetrolPal as a start-up business needed a recognisable brand to identify and establish itself in a competitive space.
Solution
We began by defining its positioning, mission, point of difference and visual identity. This led to a fresh, adaptable, easy to spot logo, typography, and colour scheme.
